IIMA - Business and Intellectual Property

IIMA - Business and Intellectual Property

₹399.00

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Return Policy: No Returns, No Refunds & No Cancellation after the product is dispatched

Country of Origin: India

Sold By: Student Point

Isbn

9788184001402

Specifications

AuthorAnurag K. Agarwal
PublisherMotilal UK Books of India
BrandMotilala

Description of product

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata to manage disputes and protect themselves.

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